SAINT GOBAIN
TECHNICAL
ACADEMY

CLIENT

Saint Gobain

SECTOR

Education and Construction

CATEGORY

Branding, Identity, UI Design, Print, Digital

The Saint-Gobain Technical Academy successfully underwent a comprehensive relaunch and rebranding to enhance its educational offerings for trade professionals. The academy, known for its diverse training courses in theory, practice, and application methods, expanded its curriculum into distinct 'Hubs' — each aligned with the Gyproc and Isover brands. These hubs include: Technical Academy Build Hub – Drylining Build Hub (Gyproc) – Plastering Build Hub (Gyproc) – Energy Efficiency Build Hub (Insulation & Airtightness, Isover) Technical Academy E-Learning Hub – Drylining E-Learning Hub (Gyproc) – Plastering E-Learning Hub (Gyproc) - Energy Efficiency E-Learning Hub (Insulation & Airtightness, Isover) The rebranding targeted specifiers, contractors, and builders merchants, providing them with updated and advanced training facilities both in-person at Kingscourt and Dublin, as well as online. To support the relaunch, a suite of new assets was created, including: – Redesigned website assets for Gyproc, Isover, and Saint-Gobain.ie – Fresh social media content, posts, and videos – Updated signage at the Dublin and Kingscourt Academy locations – A new Technical Academy Prospectus – Targeted communications campaign – Branded clothing, including shirts, polo shirts, and jackets

RESULT

drawinginc delivered a full brand architecture and identity, materials which positioned the Saint-Gobain Technical Academy. The targeted communications campaign resulted in significant increase in enrolments providing cutting-edge resources and training to professionals in the Irish construction industry.