ROCKWELL
FINANCIAL
MANAGEMENT

Rockwell, shared it's vision with drawinginc for the future of Rockwell Financial Management. It was expressed that the company's ambition for a fresh brand strategy and the introduction of new brand extensions to solidify its brand assets. Initiating the brand strategy, drawinginc meticulously deconstructed and reconstructed the brand architecture. Central to this process is the notion that a stable brand growth hinges on a strong brand architecture. Rockwell's connection with its customers revolves around the overarching theme of being 'a safe pair of hands,' a sentiment particularly resonant with investors seeking a trustworthy financial planning partner. Thus, Rockwell now embodies a core brand identity centered on dependability, aimed at fostering enduring and rewarding customer relationships. In its new brand guidelines, drawinginc positions Rockwell as an accessible, empathetic, and straightforward brand, capable of demystifying even the most complex financial challenges. Rockwell's refreshed identity draws inspiration from its existing logo, acknowledging the brand's established awareness. Recognizing the importance of preserving Rockwell's loyal customer base, drawinginc opted for an evolutionary approach rather than a complete overhaul. The result is a revitalized brand identity that maintains continuity with the past while infusing freshness into the brand relationship. Drawinginc introduced a visual solution to distinguish each core service offering through unique objects and colors. Each element exudes sophistication, reflecting Rockwell's commitment to delivering expert-level service. Rockwell has reported positive feedback on this system of categorizing services from its customer base. Drawinginc created new physical branded assets, including stationery, business documents, and event stands, alongside digital assets such as corporate presentations, client engagement materials, and website enhancements. These assets play a crucial role in consistently communicating the extended visual identity of Rockwell across various branding touchpoints.