PDM AND SENTREE™

THE CHALLENGE PDM, renowned as Ireland’s leading supplier of pressure-treated timber, sought to modernise its brand presence and launch a new product range to replace its creosote line. The project demanded a bold new identity that would reflect PDM’s heritage of excellence and position them for ongoing leadership – visually, verbally and experientially. THE APPROACH drawinginc led a holistic transformation of the PDM brand, crafting a new master logo and identity system that draws on PDM’s long-standing expertise and exceptional customer focus. This rebranding was anchored in the positioning statement “The Timber Experts,” an authentic expression of PDM’s reputation for knowledge, quality and service, uniquely developed by our team after extensive client and market immersion. For the new high-performance fencing range, drawinginc created the product name Sentree™, blending century, sentry and tree – signifying endurance, protection, and natural origins. A distinctive product identity was designed to launch Sentree™ as Ireland’s new standard in treated timber, rooted in both heritage and innovation. SIGNATURE FEATURES – Logo & Identity Redesign: A strong new PDM logo, pairing a modern logotype with a timeless, symbol-rich mark crafted from the geometry of timber fencing. Flexible visual elements and a cohesive typographic system set the tone for consistency and impact across every touchpoint. – Brand Positioning: “The Timber Experts” was conceived and articulated by drawinginc to communicate PDM’s unique point of difference, underlining decades of trust, technical know-how, and customer commitment. – 3D Modelling and Visualisation: Our in-depth research included hands-on work with real timber products, delving down to the cellular level and understanding advanced treatment processes. The resulting 3D assets visualise cross-sections, incisions and preservative layers with scientific clarity and artistic control – capturing technical detail and product benefits unattainable through photography alone. – Comprehensive Rollout: From brand guidelines and marketing materials to technical documents and bespoke point of sale, every deliverable was meticulously crafted for clarity, credibility and differentiation in the market.