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Standard Life ‘Bring it Home’ Wins Gold!

We are delighted to announce that our ‘Bring it Home’ direct mail campaign was the winner at the An Post Direct Marketing awards in the best financial category. Standard Life set out to educate 2,000 independent financial advisers of the benefits of convincing their clients that it is a good idea to bring their UK pension home. drawinginc created a high impact, memorable direct mail campaign with a strong and clearly branded “Bring it Home” box.

The box housed a triple pack of Toblerone Bars, wrapped in an Airport Shopping wrapper that emphasised the transportable nature of the service offering. As a result, the recipient grasped the concept as soon as they received the direct mail piece.
Sales targets were exceeded and relationships re-established with a number of ‘lapsed’ contacts, delivering exceptional return on investment. Learn more about our Direct Mail campaigns >>