What is responsive design?
Responsive design or RWD is simply one website that will intelligently adjust its layout and features based on how it’s being viewed on a particular device.
Why is responsive design so important?
The number of devices, platforms and browsers that need to work with your website is growing at an unbelievable rate. New devices with varying screen resolutions are cropping up regularly. It is essential to have a website designed in a way that adapts itself to multiple screen sizes for devices available today and what may be coming up in the future.
Let’s look at some of the stats:
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users.
|When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future.|
|67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.|
Reasons to be responsive:
- A future friendly way to ensure device compatibility
- One code base, no need for separate websites
- No need to maintain separate content
- Adapt the user interfaces to different devices
- Distinct SEO advantages in the eyes of google.
Make 2014 your opportunity to go mobile, contact drawinginc now at 01 216 4242 and ask for more information on responsive design.
* Source: googlemobileads.blogspot.co.uk