Getting your key business messages to your potential and current customers in a timely and efficient manner has always been key to driving marketing activity. The manner of displaying your wares, as it were, has been to the forefront in driving company brand promotion for time in memorial.
Traditional above and below-the-line activity have been invoked to achieve brand recognition and brand traction. At drawinginc, keeping abreast of new and emerging technologies has been key to our success. It provides us with the platforms necessary for our award-winning creative design.
The advent of digital display technology has allowed us create messages for clients in a highly creative and dynamic way to drive that illusive brand recognition, traction, and ultimately sales. So, for any company looking to make an impact on their chosen markets digital displays are something that should be on their radar for consideration. We at drawininginc are here to help with the process. Traditional static signage have provided a good service in getting companies and their products and services noticed — and indeed still do.
But, digital signage has changed the marketing panacea by ramping up the possibilities for companies to roll out ‘multiple-messages’… FAST! Digital signage uses technologies such as LCD, LED and even projection to display content, through digital images, video, streaming media and information display. Large digital display installations can be widely seen in public spaces, transportation systems, museums, stadiums, retail outlets, hotels, restaurants and corporate buildings. Digital signage content can be updated frequently through, what is often referred to as a content management system or a digital media distribution system. The content can be disseminated from personal computers and servers or through a national media-hosting provider such as drawinginc.
The innovation doesn’t stop there though. The option to target specific locations with video content, advertisements and/or messages exists to allow to you tailor the delivery of bespoke messages and their timing. This bespoke content can include text, images, animations, video, audio and other interfaces. The content can also be scheduled in advance to accommodate forward planning. Obviously, the digital display option is more expensive than static signage, but the return on investment is maximized if the published content is deemed useful and relevant by your customers. Digital display is attainable from one or more display screens and depending on what message media is required, a variety of hardware is available to operate the functional content display.
The design team at drawinginc is implementing digital displays for customers currently and we have amassed vast knowledge and experience on the best application for it. I hope you found this article useful. If digital display is something you would like to consider including in your marketing promotion mix, we would be delighted to talk to you. If you would like to know more about how we do this, please feel free to contact me.
Creative Director – drawinginc