PUREIS

Pureis approached drawinginc to create a complete visual and marketing ecosystem that would elevate the brand across digital, retail and trade environments. Our role extended far beyond standard design support. We developed a cohesive creative system that included premium product imagery, a flexible visual grid system, a product-specific website, social media advertising campaigns, trade show graphics and a wide range of branded assets. The goal was to position Pureis as a modern, premium and instantly recognisable brand — creating consistency across every customer touchpoint while giving the business the tools to scale confidently. BRAND DIRECTION The foundation of the project centred on clarity, consistency and visual impact. We established a creative direction that balanced: – Premium product presentation — clean, refined and aspirational. – Strong visual consistency — ensuring all assets worked together seamlessly. – Modern digital-first design — optimised for web, mobile and advertising. – Flexible scalability — allowing the brand system to grow across products and campaigns. – This strategic approach informed every stage of the creative rollout. PRODUCT IMAGERY High-quality product imagery became one of the defining elements of the Pureis brand. We created a suite of visuals designed to showcase the products with clarity, sophistication and consistency across all marketing channels. The imagery system focused on: Clean compositions that place the product at the centre. Consistent lighting and styling across all ranges. Premium finishes and textures to elevate perceived quality. Versatility across ecommerce, advertising, social media and print. The result was a refined visual language that strengthened the overall perception of the brand and created immediate recognition across platforms. VISUAL GRID SYSTEM To ensure consistency across all brand communications, we developed a bespoke visual grid system. This system provided a structured framework for: – Product layouts. – Advertising compositions. – Website sections. – Social media content. – Presentation and trade show materials. The grid system allowed Pureis to maintain a strong, recognisable visual identity while remaining flexible enough for future campaigns and product launches. By creating a repeatable structure, the brand achieved a polished and cohesive appearance across every medium. PRODUCT SPECIFIC WEBSITE We designed and developed a dedicated website experience tailored specifically to the Pureis product offering. The website focused on: – Clear product presentation. – Intuitive user journeys. – Mobile-first responsiveness. – Fast navigation and streamlined content. – Strong visual consistency with the wider brand system. The digital experience was designed to feel premium yet accessible — helping users quickly understand the products while reinforcing trust in the brand. A key challenge within the project was navigating the restrictions and sensitivities surrounding CBD-related digital advertising. We developed a strategic creative approach that allowed Pureis to communicate its products effectively while remaining compliant across digital platforms. Through carefully considered messaging, product presentation and campaign design, we were able to build strong brand awareness and maintain a professional advertising presence despite the limitations often associated with CBD marketing. The final result delivered a clean, modern online presence aligned perfectly with the wider Pureis identity. SOCIAL MEDIA ADVERTISING To support awareness and product promotion, we created a series of social media advertising campaigns across digital platforms. The advertising approach focused on: – Bold product-led visuals. – Clear messaging and strong calls-to-action. – Consistent use of the brand grid system. – High-impact layouts optimised for mobile viewing. – Flexible campaign assets for multiple formats and placements. These campaigns helped establish a strong and professional presence online while ensuring the Pureis brand remained visually consistent across all digital touchpoints. TRADE SHOW & EXHIBITION DESIGN Trade shows became an important opportunity for Pureis to showcase the brand in person. We developed a range of exhibition and display assets including: – Large-format graphics. – Display panels and banners. – Product presentation layouts. – Branded promotional materials. – Supporting print and marketing assets. The creative direction focused on creating a clean, impactful and highly recognisable presence within busy exhibition spaces. By translating the visual identity into physical environments, the brand achieved a seamless experience between digital and real-world touchpoints. ASSET DESIGN SYSTEM Beyond core branding, we created an extensive library of supporting assets to ensure consistency across all communications. These included: – Digital marketing assets. – Product graphics. – Presentation materials. – Campaign templates. – Print collateral. – Retail and promotional graphics. Every asset was designed to work within the wider visual system, helping the Pureis brand maintain a strong and unified identity regardless of platform or application.