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HUMDINGER
MORTGAGES
CLIENT
Humdinger Mortgages
SECTOR
Mortgage Brokers
CATEGORY
Branding, Identity, UI/UX, Print, Digital
Humdinger Mortgages, a dynamic newcomer to the Irish mortgage scene, is poised to revolutionise traditional lending practices. Offering unparalleled online experiences and personalised advisory services, we empower customers to find their ideal mortgage fit. Partnering with drawinginc, Humdinger Mortgages embarked on a comprehensive brand development journey. Market research and collaborative workshops set the stage for crafting a disruptive identity tailored to the needs of today's market. Understanding the brand's ethos, we recognised the need for a bold and rebellious stance in a crowded market. Humdinger Mortgages stands apart, offering expert guidance tailored to individuals at an accessible price point. Our brand voice is confident and customer-centric, delivering clear, jargon-free communication with a touch of humour and youthfulness. We prioritise transparency and respect in every interaction. Visually, Humdinger Mortgages exudes positivity and hope, with a vibrant colour palette and uplifting photography showcasing the joy of homeownership. Our cultural mission is to support and empower inexperienced homebuyers with confidence and accuracy, forging lasting relationships built on trust and excellence.
RESULT
Humdinger Mortgages’ cultural mission is to assist inexperienced mortgage seekers with a confident, straight-talking, accurate attitude. The brand to customer relationship is an asset nurtured at all costs by promising to offer best-in-class services consistently. Drawinginc positions Humdinger Mortgages as a youthful and empathetic brand that understands its inexperienced customers’ challenges.
