Daisyhouse Housing Association was founded by the late Sr Una McCourtney CSJP (1935-1996). Sr Una was Principal of a School in Washington State, USA for many years before returning to Ireland to work with clients experiencing homelessness and fleeing domestic abuse.
The Daisy flower was the symbol which Sr Una chose to represent the new service for people experiencing homelessness. The Daisy is symbolic, because being ‘rooted’ and ‘secure’, it has potential for continued growth. The centre of the flower, containing daisy seeds, represents the individualism of the people they help. The petals, reaching outward symbolise the embracing of new possibilities based on a sense of security, a feeling of confidence and a recognition of personal dignity and self-worth.
Today, Daisyhouse Housing Association is a non-government funded, registered charity and Approved Housing Body supporting women out of homelessness. They provide this service through the provision of Supported Temporary Accommodation combined with uniquely tailored individual Personal Support Programmes to women who are homeless. This service is provided for periods of 18 months so the woman can break the cycle of homelessness and be empowered to move forward to independent sustainable living.
The daisy flower was uniquely rendered and this became the primary brand mark for the Association. To compliment this, new typography was introduced in order to modernise the brand identity. We created a clean and fresh new look for their fund raising materials, advertising materials, while maintaining consistency in all future communications through brand guidelines. Online, drawinginc made the website stylish and modern, with the customer journey at the heart of the website.