drawinginc were given the opportunity to design a diverse brand promotional campaign for National Radio Cabs. Our client requested a fresh new look to strengthen their identity and brand in a competitive marketplace.
Taxi drivers hear all sorts of stories, and we wanted to push these stories to the limit through creative design. We focused on imagery depicting real-life quirky situations. Taglines featured alongside the imagery injected a sense of humour into the campaign and encouraged people to notice the NRC brand.
The campaign included TV, radio and print advertisements, banners, car wraps and promotional emails targetting the corporate and public sectors. The NRC television advert aimed to promote NRC as a reliable & superior taxi company incorporating their round-the-clock service and laser/debit card payment facilitiy. The advert was aired on both 3e & Setanta Sports.
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