La Roche-Posay are leading experts in the latest advances in dermatology, constantly researching and inventing new skincare and make-up products to help patients achieve healthy skin. La Roche-Posay supports dermatologists in their training and their role, through a number of actions including educational workshops for patients.
drawinginc were approached to promote the Effaclar H Day-Care range to prospective customers. The challenge for the design team was to produce a compact solution that would be easily recognisable in the marketplace. As part of La Roche-Posay’s marketing strategy, sales materials were also created in order to promote the range to pharmacies.
The result was a highly visual, compact branded package, designed to hold the Effaclar H Range. Accompanying the pack was the Effaclar H series of brochures containing product information. A suite of marketing collateral reinforcing the brand, was also produced targeting pharmacies throughout Ireland.
Next project. IOH Annual Report 2013