telling one person’s cattle from another
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telling one person’s cattle from another

A brand can take many forms, including a name, sign, symbol, colour combination or slogan. The word ‘brand’ began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a registered trademark. The word brand has continued to evolve to encompass identity – in effect the personality of a product, company or service.

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