Pfizer Reeling in the Pain Irish Pharmaceutical Awards
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Pfizer Reeling in the Pain Irish Pharmaceutical Awards

We are delighted to announce that Reeling in the Pain was the winning project at the annual Irish Design Effectiveness Awards (IDEA). Reeling in the Pain won the Not for Profit category. The Reeling in the Pain campaign also won Best Education Category at the Irish Pharmaceutical Awards 2009.

Reeling in the Pain is an innovative national competition run by the Irish Chronic Pain Association (ICPA) in conjunction with Pfizer Healthcare Ireland to raise awareness of neuropathic pain through the films of people suffering with this condition.
drawinginc created the Reeling in the Pain identity alongside promotional material using striking photography to capture the attention of the target audience and promote a key understanding of the competition.

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