Funky Feet is a FUN fundraiser run by Cappagh Hospital Trust to support the work of Cappagh hospital and encourages you to buy their Funky multi-coloured laces and transform your trainers, pimp up your pumps and pigtails, bedazzle your boots or wrap your wrists!

We are then hoping you will wear your laces on Funky Feet Friday 11th May 2012 in support of their charity.

The attractiveness of the laces and the buzz surrounding our campaign will invoke the same interest as the wave of interest in wristbands did over the past number of years.

The fundraising activity will be focused in the greater Dublin area initially but will be rolled nationwide to accommodate the marketing objectives.

Get involved!

We are then hoping you will wear your laces on Funky Feet Friday 11th May 2012 in support of our charity.

The beauty of the insulation is two pronged – firstly because the heat can no longer escape, it gets reflected back into the home and secondly, you can save up to 50% on heating bills. With these benefits in mind we produced an engaging animated 30″ TV advertisement showing consumer the key advantages of using this product. Next we designed and built their website, integrating the TV advertisement. And then we continued the campaign with the supply of sales materials for the team to drive home the message when ‘out and about’, along with consumer brochures & literature.

CLICK HERE TO VIEW THE TV ADVERT

and easy-to-use website that would grab the user’s attention and entice them to continue reading through the website.

A colour scheme was chosen to give each section a recognizable colour against the neutral background. Hand-drawn illustrations of the fruit and vegetables were featured throughout the website. Distinctive icons and colour were used to break-up the text as the website contained a large amount of information.

The introduction of QR codes to the packaging put Total Produce at the forefront in terms of retail marketing. ‘Smart packs’ contain QR or ‘Quick Response’ codes that allow customers to find out more information about the fruit or vegetables in the pack through video footage on a mobile device.

One of the major appeals of QR codes is that they can be accessed by most smartphones that have cameras. A simple free application can turn a smartphone into a QR-code reader, regardless of whether it uses an iPhone, Android, Symbian or Blackberry operating system.

This app was available globally on the iTunes and Android market and was specifically for iPad and Android tablet devices. We made it more accessible by translating the story into French, German, Spanish, Japanese and Mandarin. The book app included hidden surprises for children to discover, by clicking on certain features within the story. And rotating the device created even more fun for the user.

The ‘Letters for Santa’ interactive book is a great adventure story that all the family could enjoy. Whether it was for a bedtime story, or to simply entertain your kids during the day, this allowed the little ones playfully interact. And the bigger ones too!

Download from iTunes

DUBLIN, Ireland—November 28, 2011—announcing the worldwide release of the new “Letters for Santa” Christmas eBook and tablet app. “Letters for Santa” is a fun interactive story book app that combines sound, engaging illustrations, and touch—for children to discover clever visible and hidden surprises—along with the ability to write a letter to Santa Claus directly on an iPad or Android tablet device. “Letters for Santa” provides an engaging and magical experience for children ages 4-10 and is available for download worldwide on iTunes and on the Android Market.

“Letters for Santa” is a new Christmas story about Ruben the inventor reindeer, Rudolph the Red-Nosed Reindeer’s young nephew. Ruben is training for his first Christmas Eve sleigh ride with Santa Claus, but after missing reindeer flight school training, Rudolph and Santa’s elves set out to find him. Ruben is found fast asleep at his desk in his shed, where he had spent a long evening working on a new invention for Christmas—a magic Dear Santa Letter Delivery machine for children all over the world. Rudolph, proud of his nephew Ruben, takes him to visit Santa Claus to show him the invention—and Santa loves it.

The “Letters for Santa” story ends by allowing children to personally hand-write their Dear Santa Christmas wish list letter with their finger or a stylus. The letter is then sent to the parent/guardian’s email address, giving the child an instant response, straight from the North Pole. The magical experience continues when, at the end of the story, the child’s name is seen  on a Christmas present tag in Santa’s gift sack on the back of Santa’s sleigh, with Ruben waving on his first-ever Christmas Eve ride. Whether it’s a bedtime story, or to simply entertain children during the day, this application allows children to playfully interact.

“The tablet revolution has created a number of opportunities for families to play and learn together. “Letters for Santa” will hone the child’s comprehension, memory, and reading skills, while bringing a sense of adventure and discovery only a tablet device can provide.” said Dave Burke, business director at drawinginc. “We’re delighted to bring “Letters for Santa” to families at this special time of year, especially the younger ones who cherish the magic of Christmas.”

Pricing and Availability:

“Letters for Santa” is a family-friendly book application that is rated 4+ and is compatible with iPad (iOS 3.2 or later) and Android (2.2 and up). It is available to download immediately on iTunes and the Android Market for a purchase price of EU€1.59, $1.99, £1.49 and Yen 170. A preview of the app can be seen on YouTube.

This fun, exciting and responsive Book App is full of surprises including the option to personally handwrite your letter, directly to Santa. The wonderful experience continues when the child’s name features on a Christmas tag on the back of Santa’s sleigh.

This lovely app is now available to download worldwide on apple and android.

Making this Christmas even more magical!

The growth market at the forefront of the tablet devices is the frequent use of them, which shows reading magazines or newspapers at an optimum level, with watching video content being the engaging arena. With the help of these devices, we’ve just delivered our first digital publishing campaign for one of our key clients, Pfizer. They were one of the first to embrace this dynamic solution in Ireland as part of their customer and sales experience.

Pfizer looked at new technology to achieve ground breaking results across their company, and when we presented this leading edge application, the green light was given to develop the impactful cost saving tool. Essentially speaking, this tool allows you migrate print publications to tablet devices by offering a complete digital solution.

Main benefits include eye-catching interactive elements, such as 360 degree rotation, high definition integration including high definition video, sound and animation. Available on iPad, Android and Blackberry Playbook, we believe this will revolutionise one-to-one presentations, group presentations, sales processes and much more.

We’re excited with this enterprising solution that will change the way you do business, forever.

This is the game changer. Take a tablet and see.

(Video: Watch this video on the post page)