Total Produce - Digital Strategy
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Total Produce PLC Website

The Total Produce Group is at the forefront of global fresh produce industry and is one of the world’s largest fresh produce providers. Operating primarily across Europe, North America and South America, Total Produce is involved in the growing, sourcing, importing, packaging, marketing and distribution of an extensive selection of fresh fruits, vegetables and flowers.

Total Produce wanted a new website that not only would represent the investor side of the business but also the vast network of production centres across the globe, operating out of 26 countries.

The company was aware that it had to explorer the opportunities of the latest online trends. They needed to meet the needs of their stakeholders, provide easy access to information, and deliver a great online experience. The new website provided the opportunity to do this.

This meant developing a flexible digital platform with easy management of content, and flexible layouts for delivering a visually consistent brand experience. We provided clear guidance on the brand assets and photographic style, ensuring all countries adhered to the online brand guidelines.

This ensures that all local wesites can follow the Total Produce brand template with the same attention to high-quality content and photography.

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