Total Produce is passionate about their fresh produce which is sourced locally, right on your doorstep! It was for this reason that they wanted to showcase where and how the produce is sourced. drawinginc were approached by Total Produce to create a website that would give their customers an insight into the process of getting their produce from “farm to fork”.
drawinginc’s design objective was to connect the ‘user’ to everything that Total Produce is passionate about through appropriate imagery, videos and content. Wherever you are in Ireland there is a depot that’s close to you. Using a depot map, customers can choose their area and see the full details of their local depot and the local growers that supply these depots. Through videos they can experience “A day in the life” of a Total produce depot and then see full details of the farms where the produce is grown, and more importantly, the farmers themselves.
The design of the site gives a “back to our roots” feel, simple and organic. Easy navigation, amazing high-res videos and fresh colours, make it a very inviting and engaging site for the end user. It’s a large site but still maintains a local personality feel to it. The reaction to the site was very positive from customers, depots and the farmers themselves.
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