This was one of those projects that really made us smile. With the ever increasing growth of mobile apps worldwide, we landed on an idea aimed at kids between 4 and 10 years old. We felt there was a gap in the market for a Christmas app which allowed children personally handwrite their letter to Santa (via email) and get a direct response from the North Pole, instantly. In addition to that we created a charming story featuring Ruben, Rudolph’s nephew, the young aspiring inventor.
This app was available globally on the iTunes and Android market and was specifically for iPad and Android tablet devices. We made it more accessible by translating the story into French, German, Spanish, Japanese and Mandarin. The book app included hidden surprises for children to discover, by clicking on certain features within the story. And rotating the device created even more fun for the user.
The ‘Letters for Santa’ interactive book is a great adventure story that all the family could enjoy. Whether it was for a bedtime story, or to simply entertain your kids during the day, this allowed the little ones playfully interact. And the bigger ones too!
Next project. Irish Maritime Development Office (IMDO)