Halo Tiles & Bathrooms - Branding
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Halo Tiles & Bathrooms

Halo Tiles is a company competing in the sourcing and distribution of tiles and associated products aimed at the retail and commercial markets in the 32 counties of Ireland.

Its products are sold retail and wholesale through Builders Merchants and independent DIY and specialist tile stores and are aimed at the retail, trade, and contract customers.

Halo Tiles’ products can ultimately be found, for example, in domestic bathrooms, swimming pools, sports clubs and schools. The company enjoys an excellent reputation in the marketplace, based on their longevity in business, quality product offering, staff knowledge and stock availability. This reputation spreads throughout its supplier and distributor network.

Prior to commissioning the services of drawinginc, the company engaged in a variety of marketing mix elements, but their application tended to be centred around individual events as opposed to a strategic marketing plan intended to strengthen the brand, consolidate relationships, and to drive sales. 

As part of our service offering to Halo Tiles and Bathrooms, drawinginc conducted a marketing audit. Based on the findings of the audit, drawinginc provided the management team a complete strategic marketing plan. The strategic plan became the foundation of their visual communication requirements. It also prioritised the key materials to address in order to maintain sales and grow the business effectively.

The brand communications strategy included:

  • Review of the company name
  • Brand Guidelines
  • Conformity of the signage
  • Communication of company messages
  • Uniformity of target market approaches
  • Creation of a strategic marketing plan
  • Leverage GAA sponsorship to promote the brand
  • Design of their national website

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