Fleming's Craft Butchers and Delicatessen - Digital Strategy
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Fleming’s Craft Butchers
and Delicatessen

Fleming’s is an award-winning butchers and delicatessen, dedicated to quality and excellence. They are passionate about providing the finest fully traceable Irish-farmed meats and the best in Irish and International artisan foods.

In their family–owned Dublin stores at Dundrum and Stepaside, their team of Craft Butchers ensure that you receive the best and most succulent mouth-watering cuts of meat achieved through a traditional dry-aging process.

drawinginc rebranded the Fleming’s image in keeping with their traditional values as craft butchers. These values are reflected through illustrations, typography and colour. The design keeps the traditional feel but with a modern twist to attract a wider demographic and still maintain local customers.

This project included:

  • design of promotional materials and packaging
  • shop fit-out
  • signage
  • website

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