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Brand Traction Through Digital Display

Brand Traction Through Digital Display

Getting your key business messages to your potential and current customers in a timely and efficient manner has always been key to driving marketing activity. The manner of displaying your wares, as it were, has been to the forefront in driving company brand promotion for time in memorial.

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Achieving Brand Recognition
through Brand Strategy

Achieving Brand Recognition</br> through Brand Strategy

Many companies strive to achieve a status whereby they are the first name that a consumer thinks of when they seek products or services that the company provides. This enviable brand status is not something that is achieved by accident however, but a position achieved through completely understanding your products/services and understanding what your customers want, and then creating a branding strategy from this information to achieve the desired brand recognition. So how do you get to that brand recognition status?

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Design as part of the Marketing Process

Design as part of the Marketing Process

We often quip here that everybody thinks they’re a designer. And to a large extent, this is true! We believe that design is 95% perspiration and 5% inspiration. Nobody has a monopoly on good ideas, and we are not precious in believing that only we (as creative designers) can come up with ideas that become award-winning. Indeed, some of the best work we have done may have originated as ideas in the heads of our customers. But we bring these ideas to life! What we do is bridge the gap between design ideas (wherever they originate) and turn them into executable business tools to help promote a company’s products and services more successfully in their chosen markets.

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Communicating Creative Options
in 2014

Communicating Creative Options </br> in 2014

Firstly, my I wish you all a happy and prosperous new year. With the festivities of December fading, I suspect like us, that you are settling into a new business planning phase for the coming year. As a Dublin-based creative agency carrying out work for clients all over Ireland and abroad, we are responsible for the implementation and management of brand identities, creative strategies, and integrated marketing communications for our clients. Whether that entails the creation and management of direct mail or advertising campaigns, or the building of an e-commerce web portal, our business approach and delivery of service must always be professional in terms of meeting the client objectives, timelines and budgets.

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Responsive design – 2014 is your opportunity to go mobile

Responsive design – 2014 is your opportunity to go mobile

What is responsive design?

Responsive design or RWD is simply one website that will intelligently adjust its layout and features based on how it’s being viewed on a particular device.

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Minister for Health, Mr. James Reilly, TD. launches the St. James’s Hospital Ten Year Cancer Audit Report

Minister for Health, Mr. James Reilly, TD. launches the St. James’s Hospital Ten Year Cancer Audit Report

St. James’s Hospital Ten Year Cancer Audit Report was officially launched on Thursday 5th December 2013, by the Minister for Health, Mr. James Reilly, TD.The report is the first of its kind in Ireland. It is unique in detailing outcomes for all cancer types, in particular overall 5-year survival rates. It informs patients and relatives, but is also a source of information for the administration and Board of the hospital, as well as the HSE, Department of Health, NCCP, and HIQA. It will also be used to inform fund holders on cost estimates required to underpin quality cancer care.

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Bostik EVO-Stik Campaign Launches in Heiton Buckley’s

Bostik EVO-Stik Campaign Launches in Heiton Buckley’s

drawinginc was approached by Bostik to promote their EVO-STIK brand nationwide throughout the whole of Ireland. This nationwide promotional campaign brief was tofocus sharply on capitalizing on exposure to tradesmen through Builders Merchants stores. EVO-STIK is a 60 year old brand with, in excess of 500 adhesives, sealants and building products. The products are used by tradesmen and home-improvers for tiling, plumbing, roofing and carpentry work.

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Web Summit 2013 opens
with NASDAQ bell ringing

Web Summit 2013 opens </br>with NASDAQ bell ringing

10,000 attendees from over 90 countries expected to attend Europe’s largest festival of ideas and events at Dublin’s RDS with the NASDAQ to open from Ireland for the first time tomorrow.

Tuesday 29th October: (Wednesday 30th October) marks the opening of the fourth Web Summit at the RDS.

A record total of 10,000 attendees from Ireland and around the globe will attend this two-day festival of ideas which will see some of the world’s leading company founders,  investors, start-ups and industry-leading firms come together at more than 60 events organised across the city.

At 13:30pm on the main stage history will be made as the NASDAQ will be opened for the first time ever in Ireland by Taoiseach Enda Kenny.

The event will be closed on Thursday evening by the Taoiseach and one of the world’s foremost entrepreneurs Elon Musk, founder of PayPal, Tesla Motors and Space X who will be joined by founder of Sherpa Ventures Shervin Pishevar and moderator Mark Little for fireside chat.

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Brands using QR Codes incorrectly

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Pfizer Ireland – Digital Publishing for Sales Representatives in the Anti-Infectives Division

Pfizer Ireland – Digital Publishing for Sales Representatives in the Anti-Infectives Division

Enhanced efficiency and cost savings

Background

Pfizer is one of the world’s premier research-based pharmaceutical companies and is one of Ireland’s leading employers and the largest pharmaceutical sector investor and employer. One of the first pharmaceutical companies to locate in Ireland (1969), Pfizer has a rich heritage of innovation and expansion over a forty year period. Pfizer has over 4,000 colleagues across 8 locations based in Cork, Dublin, Kildare and Limerick. Pfizer’s business interests in Ireland are diverse. There is a manufacturing presence in Active Pharmaceutical Ingredients, Solid Dose Pharmaceuticals, Sterile Injectables, Nutritionals, Vaccines and Biopharmaceuticals; commercial Human Prescription, Animal Health and Consumer Health products businesses; Global Financial Services centre and a Global Treasury operation. The Irish operations manufacture some of Pfizer’s best-selling and newest medicines including Viagra (urology), Sutent (oncology), Enbrel (rheumatology) and Prevenar (vaccines). Ireland is a leading manufacturing base for Pfizer globally, exporting to global markets. Total capital investment by the company in Ireland exceeds $7 billion.

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