St. James’s Hospital Ten Year Cancer Audit Report was officially launched on Thursday 5th December 2013, by the Minister for Health, Mr. James Reilly, TD.The report is the first of its kind in Ireland. It is unique in detailing outcomes for all cancer types, in particular overall 5-year survival rates. It informs patients and relatives, but is also a source of information for the administration and Board of the hospital, as well as the HSE, Department of Health, NCCP, and HIQA. It will also be used to inform fund holders on cost estimates required to underpin quality cancer care.Read more.
Minister for Health, Mr. James Reilly, TD. launches the St. James’s Hospital Ten Year Cancer Audit Report
drawinginc was approached by Bostik to promote their EVO-STIK brand nationwide throughout the whole of Ireland. This nationwide promotional campaign brief was tofocus sharply on capitalizing on exposure to tradesmen through Builders Merchants stores. EVO-STIK is a 60 year old brand with, in excess of 500 adhesives, sealants and building products. The products are used by tradesmen and home-improvers for tiling, plumbing, roofing and carpentry work.Read more.
10,000 attendees from over 90 countries expected to attend Europe’s largest festival of ideas and events at Dublin’s RDS with the NASDAQ to open from Ireland for the first time tomorrow.
Tuesday 29th October: (Wednesday 30th October) marks the opening of the fourth Web Summit at the RDS.
A record total of 10,000 attendees from Ireland and around the globe will attend this two-day festival of ideas which will see some of the world’s leading company founders, investors, start-ups and industry-leading firms come together at more than 60 events organised across the city.
At 13:30pm on the main stage history will be made as the NASDAQ will be opened for the first time ever in Ireland by Taoiseach Enda Kenny.
The event will be closed on Thursday evening by the Taoiseach and one of the world’s foremost entrepreneurs Elon Musk, founder of PayPal, Tesla Motors and Space X who will be joined by founder of Sherpa Ventures Shervin Pishevar and moderator Mark Little for fireside chat.Read more.
Enhanced efficiency and cost savings
Pfizer is one of the world’s premier research-based pharmaceutical companies and is one of Ireland’s leading employers and the largest pharmaceutical sector investor and employer. One of the first pharmaceutical companies to locate in Ireland (1969), Pfizer has a rich heritage of innovation and expansion over a forty year period. Pfizer has over 4,000 colleagues across 8 locations based in Cork, Dublin, Kildare and Limerick. Pfizer’s business interests in Ireland are diverse. There is a manufacturing presence in Active Pharmaceutical Ingredients, Solid Dose Pharmaceuticals, Sterile Injectables, Nutritionals, Vaccines and Biopharmaceuticals; commercial Human Prescription, Animal Health and Consumer Health products businesses; Global Financial Services centre and a Global Treasury operation. The Irish operations manufacture some of Pfizer’s best-selling and newest medicines including Viagra (urology), Sutent (oncology), Enbrel (rheumatology) and Prevenar (vaccines). Ireland is a leading manufacturing base for Pfizer globally, exporting to global markets. Total capital investment by the company in Ireland exceeds $7 billion.Read more.
After the successful launch last year of the ‘Letters for Santa’ app for Tablet, which reached number one spot for books on Apple’s iTunes store, the popular interactive festive app is now available on iPhone. The creators, drawinginc, are an award-winning creative design studio based in Dublin, Ireland. The app, ‘Letters for Santa’, is a fun interactive story book that combines sound, engaging illustrations, and touch-points – for children to discover clever visible and hidden surprises, and of course the children can write their letter to Santa Claus directly on an iPad tablet device and now also on an iPhone. ‘Letters for Santa’ provides an engaging and magical experience for children ages 4-10 and is available for download worldwide on the iTunes Store.
‘Letters for Santa’ is a Christmas story about Ruben the ‘inventor’ reindeer, a nephew of Rudolph the red-nosed reindeer. Ruben is training for his first Christmas Eve sleigh ride with Santa Claus, but after missing reindeer flight school training, Rudolph and Santa’s elves set out to find him. Ruben is found fast asleep at his desk, where he had spent a long evening working on a new invention for Christmas – a magical ‘Dear Santa’ letter delivery machine for children all over the world. Rudolph, proud of his nephew, takes him to visit Santa Claus to show him the invention – and Santa just loves it.
The ‘Letters for Santa’ story ends by allowing children to personally hand-write (or type) their ‘Dear Santa’ Christmas wish list letter with their finger or a stylus. The letter is then sent to the parent/guardian’s email address, giving the children an instant response, straight from the North Pole. The magical experience continues when, at the end of the story, the child’s name is seen on a Christmas present tag in Santa’s gift sack on the back of Santa’s sleigh, with Ruben waving on his first-ever Christmas Eve ride. Whether it’s a bedtime story, or to simply entertain children during the day, this application allows children to playfully interact.
“The tablet version of the app was so popular, that Santa asked Ruben to invent a way to use the app through the iPhone as well, so that more and more children and their families can enjoy playing and learning together – and that’s exactly what Ruben did!” said James Nelson, Creative Director at drawinginc, (who by the way is a close friend of Ruben’s!)
Pricing and Availability: ‘Letters for Santa’ is a family-friendly book application that is rated 4+ and is compatible iPad (iOS 3.2 or later) and Android (2.2 and up). It is now also available on the iPhone and iPod Touch (iOS 4.3 or later). It is available to download immediately on the iTunes Store for a purchase price of 0.99 US Cents. A preview of the app can be seen on YouTube. http://www.youtube.com/watch?v=9X2tj_uEz_sRead more.
The smartphone has become the most important device in our lives, always with us, always on and always ready to use for various functions. When was the last time you looked at your wrist to tell the time? We now have the luxury of digital clocks and personlisation of ringtones.
Technology is now making the same changes for our traditional media. Radio, TV, Films and Music are all accessible on our smartphones everywhere we go. Again the gaming world is making their titles available across multiple platforms including the smartphone.
So, are we now are breaking point when it comes to the type of apps we are uploading to our device? Should we be expecting more from apps? We are seeing a shift to apps that contain quality content that’s informative and engaging.
An app should have a function and make improvements over its traditional counterpart. That leaves us with traditional literature — paper based communication materials. Imagine producing literature for your products / services and within seconds it’s in the hands of your customer. Traditional literature now digitised for smart devices (phones and tablets) delivered from the cloud within a brand app — is now available from drawinginc.
Talk to us today. Let us show you how we can produce your communication materials for smartphones within a branded app.Read more.
Defining your brand’s position comes from the company’s identity — the starting point for a brand strategy. Research shows companies who market their product or service without establishing their brand position are unlikely to achieve a return on investment. A well constructed brand strategy will establish the brands position and define the landscape for media channels both traditional and digital. Branding is the first step followed by raising its awareness.
The best position for any brand is to be perceived as the only solution to the target audience’s problem. This can establish the value of the brand and if it can be charged at a premium. Therefore, your brand is what your customers see your company as, the products or services they associate with your company and what they say — it’s the company’s personality. Often companies think their organisation and their products or services stand for something totally different to what a customer thinks. The challenge is to have your customers know your brand and what it stands for. As seen recently if you don’t define your brand, your competitors will happily do it for you.
Marketing is used to communicate the brand to your target audience and illustrate the differentiating factors between your company and your competitors. Simply grabbing the attention of the target audience, sharing the brand story and encouraging the sale process.
Every organisation can operate like familiar brands such as Apple, BMW, Amazon, L’Oréal and Nike. All of these brands have one thing in common — they are now known as lifestyle brands. Their customers understand the company, it’s products and the services they offer while enjoying the lifestyle benefits they offer.
It all starts with defining the brand and implementing the strategy. Talk to us today about your company and your brand requirements. Call 01 216 4242Read more.
Personal branding is defined as the creation of an asset that pertains to a particular person or individual. This includes but is not limited to the body, clothing, appearance and knowledge, which makes an impression that is uniquely distinguishable. An individual’s personal brand is often visible on various products they endorse.
As recently seen during the Olympics, a number of athletes visualised their brand personality. After winning gold in the London games Usain showcased his now famous lightning bolt victory pose – Usain Bolt demonstrated the power of a brand on a global stage.
And from a global to a national stage…there is currently a nationwide event which allows all types of personal brands express themselves. We have recently created an authentic brand to reflect a national fitness event. Because the brand needed to appeal to a wide target audience of various ages, our brand solution provides a timeless identity. With a clear and concise icon accompanying the logotype the target audience quickly identifies the fitness disciplines of the event.
Technology has been put in place to get everyone involved and begin competing through website registration. The teams digital account manages their subscription fees and their distant trials over a 10 week period. Digital media is used to create an event in which everyone can participate no matter where they are in Ireland. This is a brand for everyone with an interest in fitness and raising funds for charity.
TriFitness, is essentially a fun, team indoor fitness event of 10 weeks duration with emphasis on the values of improved mobility, health and wellbeing. Covering the 3 apparatus of treadmill, rowing and cycling, teams of three in various categories will endeavour, through a series of interactive distance trials, to qualify for the semi-final and final which will be held in one of the country’s largest indoor sporting arenas — DCU Sport.Read more.
The Taoiseach Enda Kenny, TD, launched a Government plan to double the value of Ireland’s ocean wealth by 2030 and increase the turnover from our ocean economy to exceed €6.4bn by 2020. The report, designed by drawinginc, ‘Harnessing Our Ocean Wealth – An Integrated Marine Plan for Ireland’ was launched at the Marine Institute, Galway.
The plan presents a roadmap for the Government’s vision to tap into a €1,200 billion global market for seafood, tourism, oil and gas, renewable ocean energy and new applications for health, medicine and technology. It sets out three high-level goals to achieve a thriving maritime economy, healthy ecosystems, and to increase our engagement with the sea.
The Taoiseach said “This plan is a dynamic one and will ensure that our vision remains constant – to dramatically improve our ability as a nation and people to harness our ocean wealth. The Government is determined that it will be a key component of our economic recovery and sustainable growth generating social, economic and cultural benefits for all”.