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Achieving Brand Recognition
through Brand Strategy

Achieving Brand Recognition</br> through Brand Strategy

Many companies strive to achieve a status whereby they are the first name that a consumer thinks of when they seek products or services that the company provides. This enviable brand status is not something that is achieved by accident however, but a position achieved through completely understanding your products/services and understanding what your customers want, and then creating a branding strategy from this information to achieve the desired brand recognition. So how do you get to that brand recognition status?

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Design as part of the Marketing Process

Design as part of the Marketing Process

We often quip here that everybody thinks they’re a designer. And to a large extent, this is true! We believe that design is 95% perspiration and 5% inspiration. Nobody has a monopoly on good ideas, and we are not precious in believing that only we (as creative designers) can come up with ideas that become award-winning. Indeed, some of the best work we have done may have originated as ideas in the heads of our customers. But we bring these ideas to life! What we do is bridge the gap between design ideas (wherever they originate) and turn them into executable business tools to help promote a company’s products and services more successfully in their chosen markets.

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Communicating Creative Options
in 2014

Communicating Creative Options </br> in 2014

Firstly, my I wish you all a happy and prosperous new year. With the festivities of December fading, I suspect like us, that you are settling into a new business planning phase for the coming year. As a Dublin-based creative agency carrying out work for clients all over Ireland and abroad, we are responsible for the implementation and management of brand identities, creative strategies, and integrated marketing communications for our clients. Whether that entails the creation and management of direct mail or advertising campaigns, or the building of an e-commerce web portal, our business approach and delivery of service must always be professional in terms of meeting the client objectives, timelines and budgets.

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Responsive design – 2014 is your opportunity to go mobile

Responsive design – 2014 is your opportunity to go mobile

What is responsive design?

Responsive design or RWD is simply one website that will intelligently adjust its layout and features based on how it’s being viewed on a particular device.

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Minister for Health, Mr. James Reilly, TD. launches the St. James’s Hospital Ten Year Cancer Audit Report

Minister for Health, Mr. James Reilly, TD. launches the St. James’s Hospital Ten Year Cancer Audit Report

St. James’s Hospital Ten Year Cancer Audit Report was officially launched on Thursday 5th December 2013, by the Minister for Health, Mr. James Reilly, TD.The report is the first of its kind in Ireland. It is unique in detailing outcomes for all cancer types, in particular overall 5-year survival rates. It informs patients and relatives, but is also a source of information for the administration and Board of the hospital, as well as the HSE, Department of Health, NCCP, and HIQA. It will also be used to inform fund holders on cost estimates required to underpin quality cancer care.

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Bostik EVO-Stik Campaign Launches in Heiton Buckley’s

Bostik EVO-Stik Campaign Launches in Heiton Buckley’s

drawinginc was approached by Bostik to promote their EVO-STIK brand nationwide throughout the whole of Ireland. This nationwide promotional campaign brief was tofocus sharply on capitalizing on exposure to tradesmen through Builders Merchants stores. EVO-STIK is a 60 year old brand with, in excess of 500 adhesives, sealants and building products. The products are used by tradesmen and home-improvers for tiling, plumbing, roofing and carpentry work.

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Web Summit 2013 opens
with NASDAQ bell ringing

Web Summit 2013 opens </br>with NASDAQ bell ringing

10,000 attendees from over 90 countries expected to attend Europe’s largest festival of ideas and events at Dublin’s RDS with the NASDAQ to open from Ireland for the first time tomorrow.

Tuesday 29th October: (Wednesday 30th October) marks the opening of the fourth Web Summit at the RDS.

A record total of 10,000 attendees from Ireland and around the globe will attend this two-day festival of ideas which will see some of the world’s leading company founders,  investors, start-ups and industry-leading firms come together at more than 60 events organised across the city.

At 13:30pm on the main stage history will be made as the NASDAQ will be opened for the first time ever in Ireland by Taoiseach Enda Kenny.

The event will be closed on Thursday evening by the Taoiseach and one of the world’s foremost entrepreneurs Elon Musk, founder of PayPal, Tesla Motors and Space X who will be joined by founder of Sherpa Ventures Shervin Pishevar and moderator Mark Little for fireside chat.

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Brands using QR Codes incorrectly

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Pfizer Ireland – Digital Publishing for Sales Representatives in the Anti-Infectives Division

Pfizer Ireland – Digital Publishing for Sales Representatives in the Anti-Infectives Division

Enhanced efficiency and cost savings

Background

Pfizer is one of the world’s premier research-based pharmaceutical companies and is one of Ireland’s leading employers and the largest pharmaceutical sector investor and employer. One of the first pharmaceutical companies to locate in Ireland (1969), Pfizer has a rich heritage of innovation and expansion over a forty year period. Pfizer has over 4,000 colleagues across 8 locations based in Cork, Dublin, Kildare and Limerick. Pfizer’s business interests in Ireland are diverse. There is a manufacturing presence in Active Pharmaceutical Ingredients, Solid Dose Pharmaceuticals, Sterile Injectables, Nutritionals, Vaccines and Biopharmaceuticals; commercial Human Prescription, Animal Health and Consumer Health products businesses; Global Financial Services centre and a Global Treasury operation. The Irish operations manufacture some of Pfizer’s best-selling and newest medicines including Viagra (urology), Sutent (oncology), Enbrel (rheumatology) and Prevenar (vaccines). Ireland is a leading manufacturing base for Pfizer globally, exporting to global markets. Total capital investment by the company in Ireland exceeds $7 billion.

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No 1 Interactive eBook Tablet App ‘Letters for Santa’ Now Available on iPhone

No 1 Interactive eBook Tablet App ‘Letters for Santa’ Now Available on iPhone

After the successful launch last year of the ‘Letters for Santa’ app for Tablet, which reached number one spot for books on Apple’s iTunes store, the popular interactive festive app is now available on iPhone.  The creators, drawinginc, are an award-winning creative design studio based in Dublin, Ireland.  The app,  ‘Letters for Santa’, is a fun interactive story book that combines sound, engaging illustrations, and touch-points – for children to discover clever visible and hidden surprises, and of course the children can write their letter to Santa Claus directly on an iPad tablet device and now also on an iPhone.  ‘Letters for Santa’ provides an engaging and magical experience for children ages 4-10 and is available for download worldwide on the iTunes Store.

‘Letters for Santa’ is a Christmas story about Ruben the ‘inventor’ reindeer, a nephew of Rudolph the red-nosed reindeer.  Ruben is training for his first Christmas Eve sleigh ride with Santa Claus, but after missing reindeer flight school training, Rudolph and Santa’s elves set out to find him.  Ruben is found fast asleep at his desk, where he had spent a long evening working on a new invention for Christmas – a magical ‘Dear Santa’ letter delivery machine for children all over the world.  Rudolph, proud of his nephew, takes him to visit Santa Claus to show him the invention – and Santa just loves it.

The ‘Letters for Santa’ story ends by allowing children to personally hand-write (or type) their ‘Dear Santa’ Christmas wish list letter with their finger or a stylus.  The letter is then sent to the parent/guardian’s email address, giving the children an instant response, straight from the North Pole.  The magical experience continues when, at the end of the story,  the child’s name is seen on a Christmas present tag in Santa’s gift sack on the back of Santa’s sleigh, with Ruben waving on his first-ever Christmas Eve ride.  Whether it’s a bedtime story, or to simply entertain children during the day, this application allows children to playfully interact.

“The tablet version of the app was so popular, that Santa asked Ruben to invent a way to use the app through the iPhone as well, so that more and more children and their families can enjoy playing and learning together – and that’s exactly what Ruben did!” said James Nelson, Creative Director at drawinginc, (who by the way is a close friend of Ruben’s!)

Pricing and Availability: ‘Letters for Santa’ is a family-friendly book application that is rated 4+ and is compatible iPad (iOS 3.2 or later) and Android (2.2 and up).  It is now also available on the iPhone and iPod Touch (iOS 4.3 or later).  It is available to download immediately on the iTunes Store for a purchase price of 0.99 US Cents.  A preview of the app can be seen on YouTube. http://www.youtube.com/watch?v=9X2tj_uEz_s

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