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Interactive Book Shares a New Christmas Story; Lets Little Ones Hand-Write Personalized Letters to Santa Claus

DUBLIN, Ireland—November 28, 2011—announcing the worldwide release of the new “Letters for Santa” Christmas eBook and tablet app. “Letters for Santa” is a fun interactive story book app that combines sound, engaging illustrations, and touch—for children to discover clever visible and hidden surprises—along with the ability to write a letter to Santa Claus directly on an iPad or Android tablet device. “Letters for Santa” provides an engaging and magical experience for children ages 4-10 and is available for download worldwide on iTunes and on the Android Market.

“Letters for Santa” is a new Christmas story about Ruben the inventor reindeer, Rudolph the Red-Nosed Reindeer’s young nephew. Ruben is training for his first Christmas Eve sleigh ride with Santa Claus, but after missing reindeer flight school training, Rudolph and Santa’s elves set out to find him. Ruben is found fast asleep at his desk in his shed, where he had spent a long evening working on a new invention for Christmas—a magic Dear Santa Letter Delivery machine for children all over the world. Rudolph, proud of his nephew Ruben, takes him to visit Santa Claus to show him the invention—and Santa loves it.

The “Letters for Santa” story ends by allowing children to personally hand-write their Dear Santa Christmas wish list letter with their finger or a stylus. The letter is then sent to the parent/guardian’s email address, giving the child an instant response, straight from the North Pole. The magical experience continues when, at the end of the story, the child’s name is seen  on a Christmas present tag in Santa’s gift sack on the back of Santa’s sleigh, with Ruben waving on his first-ever Christmas Eve ride. Whether it’s a bedtime story, or to simply entertain children during the day, this application allows children to playfully interact.

“The tablet revolution has created a number of opportunities for families to play and learn together. “Letters for Santa” will hone the child’s comprehension, memory, and reading skills, while bringing a sense of adventure and discovery only a tablet device can provide.” said Dave Burke, business director at drawinginc. “We’re delighted to bring “Letters for Santa” to families at this special time of year, especially the younger ones who cherish the magic of Christmas.”

Pricing and Availability:

“Letters for Santa” is a family-friendly book application that is rated 4+ and is compatible with iPad (iOS 3.2 or later) and Android (2.2 and up). It is available to download immediately on iTunes and the Android Market for a purchase price of EU€1.59, $1.99, £1.49 and Yen 170. A preview of the app can be seen on YouTube.

Introducing a charming ‘NEW Christmas Story’ which will make this year even more unforgettable. This interactive experience will entertain both parents and children alike. Before enjoying the tale, you are asked to fill in some details which makes the adventure even more delightful.

This fun, exciting and responsive Book App is full of surprises including the option to personally handwrite your letter, directly to Santa. The wonderful experience continues when the child’s name features on a Christmas tag on the back of Santa’s sleigh.

This lovely app is now available to download worldwide on apple and android.

Making this Christmas even more magical!

The hype and hysteria over the past year have seen a massive step change in the consumer and business world. Having read key articles from across the globe, researchers say that a staggering 65 million tablets will sell in 2011. Let me repeat that, 65 million! Out of those the biggest users would be between 22 and 54, which ultimately shows how tech-savvy we have become today.

The growth market at the forefront of the tablet devices is the frequent use of them, which shows reading magazines or newspapers at an optimum level, with watching video content being the engaging arena. With the help of these devices, we’ve just delivered our first digital publishing campaign for one of our key clients, Pfizer. They were one of the first to embrace this dynamic solution in Ireland as part of their customer and sales experience.

Pfizer looked at new technology to achieve ground breaking results across their company, and when we presented this leading edge application, the green light was given to develop the impactful cost saving tool. Essentially speaking, this tool allows you migrate print publications to tablet devices by offering a complete digital solution.

Main benefits include eye-catching interactive elements, such as 360 degree rotation, high definition integration including high definition video, sound and animation. Available on iPad, Android and Blackberry Playbook, we believe this will revolutionise one-to-one presentations, group presentations, sales processes and much more.

We’re excited with this enterprising solution that will change the way you do business, forever.

This is the game changer. Take a tablet and see.

Established in 1957, National Radio Cabs have been at the forefront of the taxi industry, and is certainly the largest taxi company in Ireland today. The brief was to reflect and deliver a new website to meet and exceed their position within this industry. From the start we invested time in determining the best way of presenting the commercial aspects of this site such as allowing customers to open an account

The website reinforced the brand, by incorporating creative imagery together with easy accessibility through simple navigation.This creative approach has set Executive Connections apart from their competitors. The overriding message, conveys a positive work-life balance for both the employer and employee. www.executiveconnections.ie

drawinginc is now transforming print publications for tablet devices by offering a complete digital solution. Currently we are delivering engaging, publication-branded reading experiences on an array of mobile devices — including Apple iPad and Android™.

The benefits to you include eye-catching interactive elements, such as 360-degree rotation, high definition video and animation, without sacrificing brand integrity. The engaging content is packaged within a branded viewer application with innovative display and navigation options.

drawinginc is now ready to create valuable brand advertising that engages consumers and customers with interactivity, powerful content that generates results for you.

The short-list of finalists in the “SFA National Small Business Awards 2011”, has been officially announced by Ian Martin, SFA Chairman and Chair of the Awards Judging Panel. The aim of the awards is to celebrate the achievements of small business in Ireland, and to recognise the vital contribution of the small business sector to Irish industry. drawinginc has been short-listed in the Environmental Sustainability Category.

A brand can take many forms, including a name, sign, symbol, colour combination or slogan. The word ‘brand’ began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a registered trademark. The word brand has continued to evolve to encompass identity – in effect the personality of a product, company or service.

The challenge for this project was to design an eye-catching corporate brand identity for an annual event in the RDS, where people can buy, try & test all the products associated with being a mother, all under one roof.

As Ireland’s Pregnancy and Baby Fair offers amazing shopping, expert advice and professional services the brand identity had to appeal to its target audience — mothers & expectant mothers.