10 minute cycle challenge

The 10 Minute Cycle Challenge is a fun, free workplace event, for both experienced and new cyclists! Every time you or a member of your team take a 10+ minute trip by bike, log it to earn points and be in with a chance to win some great prizes, kindly sponsored by Trek.

drawinginc was approached by the National Transport Authority, to design a poster to convey this information. The core approach was to find a simple, modern and compelling concept.The visual language was well considered, and the use of reversed type simplified yet beautifully energetic.

The first 10 Minute Cycle Challenge runs from Monday 22 March to Friday 2 April 2010, and is open to all Smarter Travel Workplaces Partner Organisations.