national radio cabs

Posted by drawinginc on Jun 10, 2010 in websites | 7 comments

Established in 1957, National Radio Cabs have been at the forefront of the taxi industry, and is certainly the largest taxi company in Ireland today.

The brief was to reflect and deliver a new website to meet and exceed their position within this industry.

From the start we invested time in determining the best way of presenting the commercial aspects of this site such as allowing customers to open an account online, or to “log into” their account system if they were existing customers. Next we worked closely on the development of a content management system. We kept the navigation simple, which was key to the design. Throughout the website, we encouraged the call to action, by promoting the telephone number. An ongoing email campaign encourages an immediate drive to book online. The results of this project has increased traffic to the website.