As Ireland’s Pregnancy and Baby Fair offers amazing shopping, expert advice and professional services the brand identity had to appeal to its target audience — mothers & expectant mothers.

Typographically, “Working Together Towards a Tobacco Free Society” became the core focus of the brand identity for this conference. The brand we created shaped a positive vision for the future, exploited vibrant colours to illustrate a clean environment and gave visual recognition to all branded conference materials. Printed promotional materials were also developed as part of this campaign and supported by digital media at the conference.

Therefore it gives us great pleasure to announce that we have been awarded the “highly commended” title for our self promotional direct mail at this years review. With the high standard of entries, from both the UK and Ireland, it is a credit to the work we do here in drawinginc!

Taxi drivers hear all sorts of stories, and we wanted to push these stories to the limit. We focused on imagery depicting real-life quirky situations. Taglines featured alongside the imagery injected a sense of humour into the campaign and encouraged people to notice the NRC brand. The campaign included TV, radio and print advertisements, banners, car wraps and promotional emails targetting the corporate and public sectors. The NRC television advert aimed to promote NRC as a reliable & superior taxi company incorporating their round-the-clock service and laser/debit card payment facilitiy. The advert was aired on both 3e & Setanta Sports and can be viewed below.

Click here to view the National Radio Cabs TV Advert

The new Where’s The Match? gives detailed directions to every Gaelic football, hurling, ladies football and camogie club in Dublin.

Fingallians GAA club in Swords teamed up with transition-year students Kadee Morgan, Orlaith Power and Gemma Whelan to produce the booklet.

The students spotted that GAA clubs often have their grounds located some distance away from their clubhouses. And supporters eager to see their club play away from home often have to negotiate the streets and roundabouts of the city before they can find the playing pitch.

The Herald has sponsored the book, which contains maps and written directions to all of the GAA pitches in Dublin. Stephen Rae, Editor of the Evening Herald, said: “We are delighted to be involved with the Where’s The Match book. It’s truly innovative and makes the busy lead up to any game less stressful. It will be a great aid for any coach, parent, club or school.”

drawinginc was approached with the idea, and the challege was to deliver the end product that was simple to follow, giving written directions, an ordnance survey map and satellite navigation co-ordinates for each club. The end result is informative, impactful and distinctive.

The brief was to reflect and deliver a new website to meet and exceed their position within this industry.

From the start we invested time in determining the best way of presenting the commercial aspects of this site such as allowing customers to open an account online, or to “log into” their account system if they were existing customers. Next we worked closely on the development of a content management system. We kept the navigation simple, which was key to the design. Throughout the website, we encouraged the call to action, by promoting the telephone number. An ongoing email campaign encourages an immediate drive to book online. The results of this project has increased traffic to the website.

Our client required a fresh clean look to their site, where the user could easily access information about the hospital. We also supplied a content management system (CMS) to allow in-house control over the site.

This fast and secure site was developed, for the transaction process to be as simple as possible in a step by step format for the end user. Strong colours and bold imagery gives this site a unique feel.

The design followed HRB’s corporate printed materials, as the HRB wanted to have a consistent look across their digital and print materials, making it easily recognisable and familiar. The website meets the w3c standards for accessibility.